It's always a smart idea to have a plan of action for everything you do in business including forum marketing. It will be easy to get what you want, but you should have an idea of what that is and how to use forums to get it. Online marketers who become more successful than others approach their business in this manner. First, they focus on learning the ends and out of assorted marketing strategies. Then they continue to study this information and find the best way to use it to their advantage.
Remember with forum marketing you want to be considered an expert in your niche and enjoy good forum reputation. A failure in either task will net results that are not at all optimal. You must first, of course, be seen. What you want to avoid is spending a lot of time in any forum. Keep in mind that this is only part of your marketing plan.
On the other hand, if you dive right in and make a mountain of posts, it annoys the long-term members. Take a little time to see what time of day sees the greatest amount of traffic and limit your posting to those times. Focus on providing quality posts if you're really interested in becoming influential on the forum.
Your first step in forum marketing involves building relationships with the members of the forum. Think of it as solidifying your over here network. This time you should focus on the relationships and not the networks (or hopes for profit). Right or wrong, why not find out more people like doing business with people they like even if they don't really know them. So choose your actions, words, and behavior with this in mind, and when you do your efforts will be rewarded, generally speaking. Familiarity is one of the most important things you can develop in your attempt to create forum relationships. You have to be there and contribute on the forums regularly if you really want to build a serious presence.
In line with other comments about how you conduct yourself, or the attitude you create, you have to just be relaxed and cool in forums. When you go to forums for a period of time you will start to bond with others. Some people are naturally arrogant and given to condescension with others. There will always description be someone who see the negative side to everything. A lot of people will not acknowledge these people, which will make them go away in time. These are the unwritten rules of social and forum etiquette and they're very real. So you have to determine what is important to you. You will have to make a few tweaks if you want to succeed with forum marketing.
You can think about forum marketing in a similar way as social marketing. Most people can tell that forum marketing is so close to social marketing. They are both based upon relationship marketing and you should become very familiar with it.